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Calculate before
you build.

Model the economics of apps, AI products, SaaS, creator businesses and websites before you spend the money.

What do you want to calculate?

App earnings / AI API cost / YouTube revenue / SaaS MRR / Website income

Example scenarioUSD / MONTH

App with 25,000 users

Gross revenue
$5,050.00
Platform fees
−$487.50
Operating expenses
−$1,200.00
Net monthly profit
$3,362.50
Profit margin
66.58%
Calculated from editable defaults. Illustrative assumptions, not live customer data.Inspect the assumptions

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Calculate what your internet business can earn.

Planning an app?

Model ads, subscriptions, in-app purchases, platform fees and operating expenses in one place.

Calculate app earnings

Model a target

Open a reverse solver, then enter your target and assumptions.

Built for modelling

Free calculations

No signup required for core calculators.

Transparent formulas

See how outputs are calculated.

Editable assumptions

Use your own rates and business data.

Scenario modelling

Compare assumptions and targets.

Transparent by design.

Deterministic formulas do the arithmetic. You supply the assumptions. Platform fees, payout rates and business costs are editable examples, clearly identified rather than presented as guaranteed market rates.

See our methodology
  • 01Formula
  • 02Assumptions
  • 03Example
  • 04Limitations
  • 05Units

What are you building?

Run the numbers before you spend the money.

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